Twitter marketing guide for small businesses
Are you making the most of Twitter to promote your brand and grow your audience? Read Civic Web Media's Twitter marketing tips for SMBs.
Getting started on LinkedIn as a business
The 'Facebook for professionals', LinkedIn is the oldest of the big social networking sites that's still going strong – launched in 2003 and still steadily growing today. In 2020, the B2B platform boasts almost 700 million members in 50 million…
Beginner’s guide to getting started on Instagram
900 million people follow brands on Instagram. Find out how to get started with Instagram marketing tips from Civic Web Media in Newcastle NSW.
Getting the most from YouTube campaigns
If your digital marketing strategy doesn't include YouTube, you're missing out on one of the largest and most engaged audiences in Australia and worldwide.
How to Advertise on Facebook
Whether you're just getting started with Facebook Ads or want to improve your social media marketing campaign, read our Facebook advertising tips for 2020.
SEO in 2020: Everything you need to know
When did your business last update its SEO strategy? If you're still playing by last year's rulebook, or going back even earlier, it's likely that you've seen your results slipping in 2020, where it takes a lot more than keywords…
SEO in 2020: How to rank in RankBrain
Google's artificial intelligence system RankBrain was introduced into the search algorithm in 2015 to help refine search results. Google has revealed that RankBrain is its third most significant ranking factor, so if you want to improve your page rank, you…
SEO in 2020: How to optimise your website for voice search
Voice search has come a long way since the novelty of Siri’s introduction in 2011. While voice recognition still isn't perfect, more people are embracing this fast and convenient search option every year, with ComScore predicting that voice searches will…
SEO in 2020: Why you should switch to HTTPS
Does your website still use HTTP? Making the switch to HTTPS will make your site more secure while also improving your relationships with search engines and users. Google announced that HTTPS encryption was a ranking factor in 2014. While it's…
SEO in 2020: How to get a featured snippet
Google's featured snippets have been around for a while. These are the short extracts from a web page presented at the top of search results that Google has judged to be the best quick answer to a search query. Last…
